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Carlos Arthuri

Copywriter & Strategist

πŸ‡ΊπŸ‡Έ Copywriter who reads, writes and speaks English fluently

πŸ’Ž5-6Dper day
πŸ‘‘7x6 in 7
πŸ•3years in copy

"D" = digits in revenue. E.g.: 5-6D/day = 5 to 6 digits earned in a single day, as a creative. "6 in 7" = 6 digits in revenue in 7 days. And so on. πŸ“ˆ

🎯 Some of my success stories

Some of the many I've helped scale

Escala Shop

Prisciane Pereira

Senior CopywriterDirect ResponseLaunch

Senior copywriter on Prisciane Pereira's operation.

E-commerce and online sales specialist, leading one of Brazil's top extra-income operations.

In one month, the account hit $5.11M in net revenue (ROAS 2.50).

One of the VSLs I wrote generated $2.76M in revenue, with more than 2.1M views.

Profitable Anonymous Videos

Gabriele Souza

Senior CopywriterDirect ResponseEvergreen

Senior copywriter on Gabriele Souza's operation.

Extra-income specialist, teaching women how to create viral videos for marketplaces like Shopee, Amazon and SHEIN.

I worked on strategy and copy production for VSL funnels.

In the period analyzed, the balance reached $637K on $588K invested, with ROAS climbing +49.2%.

Automated Sales Mechanism

Ana Neves

Mid-level CopywriterDirect ResponseOrganic

Copywriter responsible for Ana Neves' ads.

Extra-income specialist with an automated, recurring sales model.

I wrote creatives exploring different angles, hooks and formats aimed at cold-audience acquisition, responsible for generating over 7 figures in revenue.

Bumbumflix

Murilo Herbst

Mid-level CopywriterDirect ResponseEvergreen

Copywriter behind Murilo Herbst's ads at Bumbumflix.

One of Brazil's biggest niches in female aesthetics, focused on glute training.

The creatives and VSLs I wrote helped the operation hit 6 figures in daily revenue.

Yes, all of these and a few more have gone through my writing.

Eduardo Faria Murilo Herbst Prisciane Pereira Ana Neves Gabriele Souza Chef Bernadete Megumi Djonatan LeΓ£o Tio Huli Cate Club

β™Ÿ Beyond the copy

I also master Artificial Intelligence and automation

Truth is, I'm not that much of a writer... that might sound contradictory...

But my passion came from comparative analysis and pattern recognition, something I learned when I specialized in AI. Today I make AI my ally for pretty much any task (I only use it for analysis, not for writing), because I like the feeling of putting humanity into my own writing...

From automations, systems and apps, to my strongest skill, one with years of real results behind it: sales recovery. And all of that without needing a big team.

Check out a few examples I've built:

In-house ManyChat with automationπŸ”

In-house ManyChat with automation

System for tracking sales recoveryπŸ”

System for tracking sales recovery

Metrics analysis dashboardπŸ”

Metrics analysis dashboard

Bots that feel human for supportπŸ”

Bots that feel human for support

πŸ’¬ What they say

Testimonials from those who felt the results

Testimonial from Prisciane Pereira
Testimonial from Ana Neves
Testimonial about hitting 6-digit weekly offer

πŸ† Leadership

From 2 people to an operation running on autopilot

When I joined Megumi Ltda as a partner, we only had 2 people.

One of my decisions was to hire in order to boost productivity and, consequently, results.

We went from $200K to almost $1M in revenue in less than 3 months.

Today I lead more than 5 people at one of my companies, and pretty much everything runs on autopilot.

That's exactly why I want to work with DTC operations, a market I'd like to explore and get to know better.

MEGUMI - STAFF community on WhatsAppπŸ”
Megumi logo

MEGUMI Β· STAFF community, 8 working groups

Who I am

Why you'll want to have me by your side.

Carlos Arthuri

Today I'm 22 years old. I was born in Itumbiara and raised in Morrinhos, a small town in the countryside of GoiΓ‘s.

Fun fact? The city has only 50 thousand people, haha.

Surprisingly, it was in 2023 that I discovered the digital market, and my life changed completely.

Nice to meet you, my friend, I'm Carlos.

Click here to see the full story

And honestly, my start was a lot like most people's: I got in as an affiliate and did pretty well in dropshipping (a cool thing is that my first sale came just 3 days after I started).

But even while making some money online, it was never enough for me. I knew I could turn that into a machine that makes money on autopilot, and that's exactly what I did.

Still in 2023, I explored several fronts of digital while teaching English. I made some organic sales as an affiliate and managed to scale a formal clothing store to $200K in revenue (my first significant result)...

But I knew I could go further.

I decided to go deep into copywriting and dove headfirst into the profession, certain that this was where I'd build my career. That same year, I took part in several projects as a launch copywriter, which let me explore different types of campaigns and niches.

In 2024, I got the chance to work at a major co-production company that has made about $150 million in recent years from launches alone. It was an experience that widened my view of the market and brought me significant challenges. It was an important period for my professional growth, and it contributed to my understanding of large-scale campaigns and the impact of collaboration between multidisciplinary teams.

But over time, I realized my true passion was the American sales model. I went deep into direct-response marketing, fascinated by the idea of selling to a complete stranger on the very first contact. I saw an opportunity there: to replicate this sales model in the Brazilian market, so my clients wouldn't depend only on launches.

That's how, still in 2024, I moved into a Direct Response operation. Early in the year, I joined my first operation and, in less than 7 months, applying everything I'd learned, I helped that company go from $400K to over $4 million through my copy.

Since then, I've helped several Brazilian experts scale their projects through the direct sales model, working on some of the most scaled projects in Brazil…

I became one of the senior copywriters on a project that, in 2025 alone, made over $30 million. A big part of those numbers came from what I helped build, generating multiple 7-figure results with my copy pieces alone (I don't even count anymore).

After that, the rest is history….

So why am I here now? Because I want more. I have this thirst to learn, grow and optimize everything that needs it. That's what drives me to look for new projects and companies that want to grow with me. It will be an honor to work with each one of you.

I want to be recognized not only for my command of words, but for persuasive writing that gets results.

I want to be your partner on projects, generating significant results that bring you closer to your ambitions, while I get closer to my own purpose.

"Because you can't change everything alone. But that's the beautiful side of this world."

See you next time!

πŸ—£ Languages

How many languages I can sell in

English
EnglishADVANCED

I learned on my own from a young age, and even taught English for 3 years at TKHouse school.

Spanish
SpanishINTERMEDIATE

I have close family who came from Venezuela and taught me a lot. Today I'd call my Spanish intermediate.

Portuguese
PortugueseNATIVE

Native language.

πŸ“š Courses & mentorships

Where I sharpened my skills

To reach the next level, you need to walk alongside people who already got there. I never skimped on a course or mentorship that would give me what I needed.

Marketing Thesis2023
Derick Carneiro
CopywritingDirect Response
Copywriting Program2024
Derick Carneiro
Copywriting
Black Academy2024
Guilherme Bifi
CopywritingDirect ResponseStrategy
Creative Immersion2025
Filemon
CopywritingDirect Response
8D Ads Copy Workshop2024
Anthony Carreiro
CopywritingDirect Response
Ad100X Immersion2025
Kobata
CopywritingDirect Response
Hooks Class2024
Vakuda
Copywriting
American Dream2025
Filemon
Strategy
GCO Infinity2026
Copy, funnel, traffic, editing and management
CopywritingStrategy
Decision-Making Workshop2026
Antony Resende
Copywriting
ROI Society2025
Miguel ChΓ‘cara
StrategySubscriptions

πŸ“œ Copy portfolio

The copy I've already written

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